The Associative Machine
Our brain interact with 2 systems : system 1 and system 2, as discussed in the previous article. This article outlines the link between brain and words, that not only our mind react, but also our body unconsciously. There is a link that is been made between your brain and words. When you hear 2 words, you connect them for a short time, your body reacts, it triggers memories, and then unlinked them. For example if i tell you do not think about an elephant , first thing you’ll do is thinking about an elephant. If I tell you : vomit & banana , you'll link them, have an unpleasant image in your mind, your face will react as well, and in few second, your mind will unlink those 2 words. YOU THINK WITH YOUR BODY NOT ONLY WITH YOUR BRAIN Some words have a connotation because things have always been that way. Seeing a spider will make you feel uncomfortable, because 99% of the population does, and it has always been that way. ...
These are good slides -- not many bells and whistles but a real effort to try to organize and present the chapter effectively
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