Articles

Affichage des articles du janvier, 2020
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GROUP DISCUSSION class 4 chapter 4 - the associative machine Examples of priming :  Emlyon posters in the campus hall - we already have an image of emlyon before entering on the campus, so it makes no difference on what we think As we are enrolled in the school, we know the reality and are not influenced by posters. Chapter 7 : A machine for jumping to conclusions Examples of confirmation bias :  If one member of the group knows the room the course takes place in, and someone asks this person if he or he’s is really 100% sure, then this person will start to doubt what he knows. If we are all donating for a grouped gift, I planned to give 5euros, and I hear my neighbor say she is going to give 20 euros. She will influence me so I will maybe give 15. In the professional area, when each person has to give its point of view, your boss's idea will be a confirmation bias, and you will propose a idea that is not too far away from his idea...

Nudging

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Concept of behavioral science that used indirect suggestions to influence you and make you do something. Nudge is based on mental bias and take profit of it when you have to take a decision. The one who is the aim of the nudge is never forced to do the thing but is only encouraged in a subtile way to do so. Nudge is used a lot into airport, commercial centers, but also by the government itself. Obama administration manage to make multiple millions of savings only by putting up the temperature of 1 degree in state buildings. Doing so, people wouldn’t put the temperature 3 or 4 degrees upper like they used to do before. He also used a by-default saving plan very hard for people to deactivate. By this and using the fact that people don’t like to make choices (bias), savings in USA grew a lot. Pushes you to do something you wouldn’t do : Makes you take conscience of things :  Uses games and your will to play : Makes cars go slower by making them believe t...