A machine for jumping to conclusions

How do we think ? What is the first impression we get when we read a sentence or when we first meet a new person ?

Studies show that when we read a sentence that begins end ends by letters we are more likely to believe that the middle content letters as well. It is the same for numbers, we are more likely to believe the middle is numbers. But, sometimes it is not the case.



Here, we can believe it is ABC or A13C. In the second one it is 121314 but it could be 12B14. So, our first impression is different than second. This is System 1.

When we meet a new person and we discuss with him, we can believe he is nice. If somebody ask us, do you think this person gives money to charity ? We can believe alright, this person is nice so he may give money to charities. But we are not sure, no proof.




If we start the description of somebody by a good adjectives, people are more likely to have a good opinion . of the person. If we start by a bad they are more likely to have a bad one.

When we are in a group, we often believe people think better than us. So, we often accept their position. It is why in a firm, when we have a big decision to take, we write down our ideas in a paper so we are not influenced by other people.

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