Nudging
Concept of behavioral science that used indirect suggestions to influence you and make you do something. Nudge is based on mental bias and take profit of it when you have to take a decision. The one who is the aim of the nudge is never forced to do the thing but is only encouraged in a subtile way to do so.
Nudge is used a lot into airport, commercial centers, but also by the government itself. Obama administration manage to make multiple millions of savings only by putting up the temperature of 1 degree in state buildings. Doing so, people wouldn’t put the temperature 3 or 4 degrees upper like they used to do before. He also used a by-default saving plan very hard for people to deactivate. By this and using the fact that people don’t like to make choices (bias), savings in USA grew a lot.
Pushes you to do something you wouldn’t do :
Makes you take conscience of things :
Uses games and your will to play :
Makes cars go slower by making them believe there is an obstacle :
Multiple psychological bias used to make you consume :
Results: -20% cigarettes in the street compared to classical box.
I like your post about nudging (you can check out the articles on Brightspace for complementary information) but it's hard to see what your group actually discussed during the session on the basis of this (moreover the reading in Nudge had to do with self-control problems, not nudging in general)
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